File:"Army Strong" (2006), by Mark Isham.oga

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"Army_Strong"_(2006),_by_Mark_Isham.oga(Ogg Vorbis sound file, length 2 min 39 s, 365 kbps)



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Composer Mark Isham, for the U.S. Army
Performance artist Soldiers Chorus of the U.S. Army Field Band
Title "Army Strong"
English: Army Strong (2006), by Mark Isham and the Soldiers Chorus of the U.S. Army Field Band. Original description: Army Strong is inspired by the heart of the Army: The soldier, according to Jonathan Cranin, creative director for McCann Worldgroup, the Army's marketing communications agency.

"Army Strong tested extremely well in research, garnering some of the most positive feedback among prospective soldiers that the Army has seen in years. The feedback was that this campaign - this brand of strength - provided a powerful and distinctive insight into what the Army offers its soldiers," Cranin added.

All uniformed soldiers in the new ads are real soldiers.

"No actor could ever authentically convey the power and intensity of an Army Strong soldier," said Cranin. "That's why every soldier featured in the new Army Strong advertising campaign is an actual soldier. While the spots include leading-edge technology and equipment, the focus is on the experiences of soldiers."

The ads were shot during 14 days of casting calls and in-person interviews with hundreds of soldiers at Fort Riley, Kan,; Fort Lewis, Wash.; and Camp Pendleton, California. Soldiers appearing in the ads were chosen to best represent the careers, skills, experiences and cultural diversity that comprises today's Army, Cranin said.

The original musical score in the ads includes undertones from the 29-member Soldiers Chorus of the U.S. Army Field Band, and is work of Mark Isham. Mark Isham, born on September 7, 1951, was an American trumpeter, synthesist, and film composer. He works in a variety of genres, including jazz, electronic, and film. He was born in New York City, New York.

The ads were directed by Samuel Bayer, who has produced videos for such artists as Green Day, Rolling Stones, Aerosmith, Sheryl Crow and Metallica. He has also created advertising campaigns for Nike, Coke, Pepsi, Nissan, Lexus and Mountain Dew.)

Composition date 2006
Performance date circa 9 October 2006
date QS:P,+2006-10-09T00:00:00Z/11,P1480,Q5727902


Public domain
This file is a work of a U.S. Army soldier or employee, taken or made as part of that person's official duties. As a work of the U.S. federal government, it is in the public domain in the United States.

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current03:00, 12 December 20162 min 39 s (6.9 MB)Illegitimate Barrister (talk | contribs)User created page with UploadWizard

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